Investing in Gold

“The desire for gold is the most universal and deeply rooted commercial instinct of the human race.”

— Gerald M. Loeb

Gold is the original precious metal

Gold is regarded and valued as a measure of prestige and wealth and has been sought after as evidence of abundance and power throughout history. However, gold has also played an integral part in regulating the earliest economies; which shows the real influence that this essential precious metal possesses.

What is gold?

Gold is a soft, dense and shiny metal that is one of the most versatile metals in use. It is mined from deep within the earth and along creek beds. Gold is a highly malleable metal, and can be formed, cast, drawn into wire, hammered into sheets or shaped into rings and coins.

Worldwide Precious Metals - gold investment

Why invest in gold?

There is an ongoing deficit between the demand for gold and actual availability.

Savvy investors tend to seek gold as an alternative to paper currency, thus driving up its price.

Historically, gold prices have risen when the U.S. dollar has been weak.

Gold prices are likely to rise as the demand for Gold in China, India and Russia grows.

What you can do

There are different ways to hold your gold investments. You can store in a fully insured secure facility, arrange personal delivery, or invest in an RRSP account.

If you would like to add gold to your investment portfolio, get started here.